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Lloyd Macfarlane




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Experienced strategy, management, and sustainability MBA with 15+ year proven track record.

Business growth and development focused, versatile, start-up and corporate experience.

  • Strategy and business model development

  • Business and project start-up

  • Business development and sales

  • Organisational design and accountability frameworks

  • Customer and organisational value propositions

  • Corporate sustainability

  • Carbon and climate strategy, carbon footprinting

  • Sustainability and integrated reporting

  • Resilience, innovation, and competitiveness

  • Value creation and impact strategies





Master of Business Administration (MBA)
Oxford Brookes University – 2006

Bachelor of Social Science (B.S.Sci)
University of Natal, Durban -1993

Diploma in Business Management
Damelin Management School – 1990

Certificate in Strategic Leadership
Graduate Inst. of Management & Tech. – 2002

Sustainability Reporting
Global Reporting Initiative Certified since 2012

Sustainable & Impact Investment
US SIF – 2017/18

Certified Report Assurance Practitioner
Accountability UK – 2013

Green Building Accredited Professional
Green Building Council, South Africa – 2010

Circular Economy: Materials Management
Lund University – 2019

Kearsney College (1988)




Founder and CEO of GSA Campbell Consulting
Management consultancy specialising in strategy, corporate sustainability, GHG and reporting services

Co-Founder and Director of Altum.Energy

Large scale energy storage and advisory for NaS battery technology


Founder and Director: Veriport online business reporting and data management platform.
Carbon, sustainability, and integrated reporting software solutions.


Partner: PSP-Icon Management Consultancy
Strategy, sustainability, organisational design

Co-founder and Joint Managing Director of Alive2green
Specialist print and online media and events consultancy focused on various B2B sustainability market segments. South Africa, United States, Mauritius

Co-founder and Chief Operating Officer of Picasso Headline
Co-founder & Director: Transworld Summits - SA & UK.



Strategic and management consulting

Managing Partner of GSA Campbell Consulting since 2011, assisting companies and organisations in the areas of strategy, corporate sustainability, and carbon. 


Business acquisition and lead consultant, project manager and team member providing either content or process consulting solutions to multinational corporates, medium-sized enterprises, government departments and NGOs.​


  • Strategy development

  • Business model design and innovation

  • Customer value proposition

  • Systems analysis and design

  • Org design and business process re-engineering

  • Management approach, accountability and performance

  • Marketing and sales leadership

  • Project design and management

  • M & A, integration and change management


Business development, sales, and marketing

Excellent skills and experience in value proposition, business development and sales at JV/partnership level and product or service level. Strong sales leadership capabilities. Diplomatic, professional and results focused.
Strong networking and marketing skills across various platforms.

Corporate sustainability

Working with great brands to establish resilience and competitiveness, using best practice models and methodologies in an integrated approach.​


  • ESG strategy development

  • ESG Compliance

  • Corporate governance

  • Value chain impact analysis

  • Supply chain sustainability

  • Business model analysis and innovation

  • Management approach and accountability frameworks

  • Sustainability value proposition​

  • Sustainability and integrated reporting

  • GHG Inventory / Carbon footprint reporting

  • Report assurance



Carbon and Climate

Involvement in carbon climate change related projects since 2009.

Background in GHG Protocol Corporate Standard with experience in IPCC methodologies, particularly in the context of national GHG reporting, carbon tax and carbon offsets.


  • Carbon and climate change strategy

  • GHG emissions mapping

  • Carbon footprint reporting and training

  • Carbon tax readiness programmes, including audits and verification, assessments, and training

  • Carbon offsets

  • CDP

  • TCFD

  • Report assurance: GHG emissions

  • Designing GHG software systems

Developed the Veriport Carbon Footprint reporting software platform


Reporting and assurance

Extensive skills and experience with directing and drafting sustainability and integrated reports.

Founder and Editor of sustainability and integrated reporting industry handbooks.

Facilitator and presenter at reporting industry conferences and panel discussions, including with GRI.  


  • Global Reporting Initiative (GRI Standards)

  • International Integrated Reporting Council (<IR> Framework)

  • FTSE Russell ESG

  • World Business Council for Sustainable Development (WBCSD)

ESG and impact investing


Work with companies and state-owned enterprises for whom ESG/SRI is an increasingly important requirement.


  • Principles, standards and trends: Sustainable, Responsible and Impact Investing (SRI)

  • Approaches to the development of ESG, SRI portfolio design and shareholder advocacy

  • The communication of SRI and the development of Investment Value Propositions (CVP)

  • ESG and SRI strategies

  • Companies Act | King IV | FTSE Russell ESG

  • Corporate sustainability and Integrated Reporting

  • Carbon, Sustainability and Integrated Reporting, auditing and assurance

  • Principles for Responsible Investment (UN-PRI) & Principles for Responsible Banking (UN-PRB)

  • Code for Responsible Investing in South Africa (CRISA)


Energy, Circular Economy and Cleaner Production

Energy Efficiency & Renewables

49M Ambassador (Eskom) for four years, campaigning around energy efficiency. Speaker at various events, panel discussions and TV & radio interviews during this time. Editor of the Energy Efficiency Handbook
Director of Business Development at Altum.Energy – Microgrid and renewable energy storage systems


Cleaner Production and circularity

Consulting in Resource Efficiency and Cleaner Production (RECP) - energy, water, waste, materials and CO2e efficiency targets. 
Consulting on circular design and circular economy principles in oil and plastics industries. Designed and facilitated circular economy workshops.  Scope 3 emissions strategies for industrial and manufacturing customers. GBCSA Convention Committee Chair (Value Chain and Circularity tracks) in 2020.


Presentations, facilitation, and design thinking

Extensive experience in business facilitation, master of ceremonies and presentations. Worked with global brands, government and NGOs in panel discussions, meetings, executive workshops, and strategy development.

Trained in the Design Thinking approach, having used this approach effectively with global brands. Preferred facilitator for the global chemical group BASF, having worked with the continental executive leadership team on various occasions to facilitate the development of new strategies, business models and product offerings.

Media and events


Extensive, international experience in media, publishing and events, having worked on media projects in South Africa, the United Kingdom, the United States and Mauritius.

  • Launched and managed media companies and media projects, including print and digital, web, events, conferences, and exhibitions.

  • Published author for magazines, industry handbooks and journals

  • Sales, sponsorship, and self-funding business models.


Technology and systems development

Good knowledge experience with systems and web technology development.
Worked on projects with database and web stack development applications as architect and business case analysist, liaising with developers.

GSA Customer Logos - Image as at July 20

Development of ESG and climate strategy

JSE listed coal mining company in South Africa

Facilitated executive and management workshops, interviews and advisory to identify impact, materiality, and value creation profile, develop Group ESG strategy and integrated reporting framework.




Facilitation of strategy fundamentals

Multinational fuel and oil major in South Africa

Organisational strategy development after corporate M&A. Board and Executive workshop facilitation and advisory to develop vision, mission, values, purpose, and strategic objectives.




Facilitation and advisory for industry consolidation and strategy

National industry organisation (cement and concrete in South Africa)

Consolidation of five industry bodies into one, and development of new strategy, structure, operating budget, and implementation plan. Stakeholder engagement and recommendations for industry leadership and transformation. 




Advisory: Strategic sustainability and integrated reporting

South African national development finance institution

Identify and position impact, materiality, and value creation profiles, strategic, sustainability and reporting gaps, guidance and recommendations for gaps closure and integrated reporting.




Assurance of Scope 1 and 2 emissions

Multinational integrated energy and chemical company

Work with audit service provider to provide combined (external) assurance over non-financial material issues, such as fuel consumption, GHG emissions and health and safety.




Development of sustainability strategy and sustainability Barometer

Multinational plastic packaging manufacturer

Value chain, materiality and impacts assessments, development of sustainability strategic objectives, KPIs, targets and performance framework (Barometer), sustainability and integrated reports, organisational carbon footprint.




Sustainability report and assurance

International diversified holding company (fishing, food, beverage, property, steel, and renewable energy)

Advisory and drafting services for sustainability and integrated report, assurance over non-financial data using AA1000AS Standard




Carbon readiness, carbon footprint and carbon tax assessments

French multinational corporation (manufacturing construction materials).

Manufacturing site visits to identify Scope 1, 2 and 3 emissions sources, development of GHG profiles, organisational carbon footprint, IPCC emissions calculation for NGER and carbon tax.




Organisational strategy development and sustainability report

Industry EPR scheme for the oil industry in South Africa

Facilitation and development of organisational strategy with the Board and CEO, focused on growth of industry Extended Producer Responsibility, on behalf of the ‘oil majors’ in South Africa. Development of an inaugural sustainability report aligned with GRI Standards and SDGs.



Development of an energy efficiency behaviour change strategy

Large publicly traded retail company in South Africa

Advisory and drafting of energy efficiency guidelines and behaviour change framework for executive, management and consumer facing employees, based on organisational EE objectives and targets.




Training – integrated reporting

Second-largest wholesale and retail distributor of consumer goods in Africa

Provision of training workshop and materials for key internal reporting resources




Corporate governance gap analysis

National airline in South Africa

Gap analysis against newly developed King IV Code of Corporate Governance and recommendations



Sustainability gap analysis & sustainability report

Family-owned carpeting and flooring manufacturer

Mapping of key stakeholders, material issues, gap analysis, recommendations, drafting and standards alignment of sustainability report.



Selected articles, publications and events: edited/curated/authored

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Acumen Magazine

GIBS Business School


Thought Leadership


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Integrated & Sustainability Reporting Handbook Vol 2



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Green Economy


Issue 10



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Green Building Focus 

Alive2green USA






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Sustainability Week






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Astrapak Ltd.

Integrated Annual Report 2016

Lead Consultant


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Integrated & Sustainability Reporting Handbook Vol 1



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