

Lloyd Macfarlane
Strategy
Sustainability
Carbon
Experienced strategy, management, and sustainability MBA with 15+ year proven track record.
Business growth and development focused, versatile, start-up and corporate experience.
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Strategy and business model development
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Business and project start-up
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Business development and sales
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Organisational design and accountability frameworks
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Customer and organisational value propositions
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Corporate sustainability
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Carbon and climate strategy, carbon footprinting
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Sustainability and integrated reporting
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Resilience, innovation, and competitiveness
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Value creation and impact strategies
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QUALIFICATIONS & EXPERIENCE
QUALIFICATIONS
Master of Business Administration (MBA)
Oxford Brookes University – 2006
Bachelor of Social Science (B.S.Sci)
University of Natal, Durban -1993
Diploma in Business Management
Damelin Management School – 1990
Certificate in Strategic Leadership
Graduate Inst. of Management & Tech. – 2002
Sustainability Reporting
Global Reporting Initiative Certified since 2012
Sustainable & Impact Investment
US SIF – 2017/18
Certified Report Assurance Practitioner
Accountability UK – 2013
Green Building Accredited Professional
Green Building Council, South Africa – 2010
Circular Economy: Materials Management
Lund University – 2019
Schooling:
Kearsney College (1988)
EXPERIENCE OVERVIEW
Current
Founder and CEO of GSA Campbell Consulting
Management consultancy specialising in strategy, corporate sustainability, GHG and reporting services
Co-Founder and Director of Altum.Energy
Large scale energy storage and advisory for NaS battery technology
Founder and Director: Veriport online business reporting and data management platform.
Carbon, sustainability, and integrated reporting software solutions.
Previous
Partner: PSP-Icon Management Consultancy
Strategy, sustainability, organisational design
Co-founder and Joint Managing Director of Alive2green
Specialist print and online media and events consultancy focused on various B2B sustainability market segments. South Africa, United States, Mauritius
Co-founder and Chief Operating Officer of Picasso Headline
Co-founder & Director: Transworld Summits - SA & UK.
AREAS OF COMPETENCE
Strategic and management consulting
Managing Partner of GSA Campbell Consulting since 2011, assisting companies and organisations in the areas of strategy, corporate sustainability, and carbon.
Business acquisition and lead consultant, project manager and team member providing either content or process consulting solutions to multinational corporates, medium-sized enterprises, government departments and NGOs.
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Strategy development
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Business model design and innovation
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Customer value proposition
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Systems analysis and design
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Org design and business process re-engineering
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Management approach, accountability and performance
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Marketing and sales leadership
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Project design and management
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M & A, integration and change management
Business development, sales, and marketing
Excellent skills and experience in value proposition, business development and sales at JV/partnership level and product or service level. Strong sales leadership capabilities. Diplomatic, professional and results focused.
Strong networking and marketing skills across various platforms.
Corporate sustainability
Working with great brands to establish resilience and competitiveness, using best practice models and methodologies in an integrated approach.
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ESG strategy development
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ESG Compliance
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Corporate governance
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Value chain impact analysis
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Supply chain sustainability
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Business model analysis and innovation
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Management approach and accountability frameworks
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Sustainability value proposition
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Sustainability and integrated reporting
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GHG Inventory / Carbon footprint reporting
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Report assurance
Carbon and Climate
Involvement in carbon climate change related projects since 2009.
Background in GHG Protocol Corporate Standard with experience in IPCC methodologies, particularly in the context of national GHG reporting, carbon tax and carbon offsets.
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Carbon and climate change strategy
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GHG emissions mapping
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Carbon footprint reporting and training
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Carbon tax readiness programmes, including audits and verification, assessments, and training
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Carbon offsets
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CDP
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TCFD
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Report assurance: GHG emissions
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Designing GHG software systems
Developed the Veriport Carbon Footprint reporting software platform
Reporting and assurance
Extensive skills and experience with directing and drafting sustainability and integrated reports.
Founder and Editor of sustainability and integrated reporting industry handbooks.
Facilitator and presenter at reporting industry conferences and panel discussions, including with GRI.
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Global Reporting Initiative (GRI Standards)
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International Integrated Reporting Council (<IR> Framework)
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FTSE Russell ESG
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World Business Council for Sustainable Development (WBCSD)
ESG and impact investing
Work with companies and state-owned enterprises for whom ESG/SRI is an increasingly important requirement.
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Principles, standards and trends: Sustainable, Responsible and Impact Investing (SRI)
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Approaches to the development of ESG, SRI portfolio design and shareholder advocacy
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The communication of SRI and the development of Investment Value Propositions (CVP)
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ESG and SRI strategies
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Companies Act | King IV | FTSE Russell ESG
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Corporate sustainability and Integrated Reporting
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Carbon, Sustainability and Integrated Reporting, auditing and assurance
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Principles for Responsible Investment (UN-PRI) & Principles for Responsible Banking (UN-PRB)
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Code for Responsible Investing in South Africa (CRISA)
Energy, Circular Economy and Cleaner Production
Energy Efficiency & Renewables
49M Ambassador (Eskom) for four years, campaigning around energy efficiency. Speaker at various events, panel discussions and TV & radio interviews during this time. Editor of the Energy Efficiency Handbook
Director of Business Development at Altum.Energy – Microgrid and renewable energy storage systems
Cleaner Production and circularity
Consulting in Resource Efficiency and Cleaner Production (RECP) - energy, water, waste, materials and CO2e efficiency targets.
Consulting on circular design and circular economy principles in oil and plastics industries. Designed and facilitated circular economy workshops. Scope 3 emissions strategies for industrial and manufacturing customers. GBCSA Convention Committee Chair (Value Chain and Circularity tracks) in 2020.
Presentations, facilitation, and design thinking
Extensive experience in business facilitation, master of ceremonies and presentations. Worked with global brands, government and NGOs in panel discussions, meetings, executive workshops, and strategy development.
Trained in the Design Thinking approach, having used this approach effectively with global brands. Preferred facilitator for the global chemical group BASF, having worked with the continental executive leadership team on various occasions to facilitate the development of new strategies, business models and product offerings.
Media and events
Extensive, international experience in media, publishing and events, having worked on media projects in South Africa, the United Kingdom, the United States and Mauritius.
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Launched and managed media companies and media projects, including print and digital, web, events, conferences, and exhibitions.
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Published author for magazines, industry handbooks and journals
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Sales, sponsorship, and self-funding business models.
Technology and systems development
Good knowledge experience with systems and web technology development.
Worked on projects with database and web stack development applications as architect and business case analysist, liaising with developers.
TRUSTED BY GREAT BRANDS

SELECTED PROJECTS
Development of ESG and climate strategy
JSE listed coal mining company in South Africa
Facilitated executive and management workshops, interviews and advisory to identify impact, materiality, and value creation profile, develop Group ESG strategy and integrated reporting framework.
Facilitation of strategy fundamentals
Multinational fuel and oil major in South Africa
Organisational strategy development after corporate M&A. Board and Executive workshop facilitation and advisory to develop vision, mission, values, purpose, and strategic objectives.
Facilitation and advisory for industry consolidation and strategy
National industry organisation (cement and concrete in South Africa)
Consolidation of five industry bodies into one, and development of new strategy, structure, operating budget, and implementation plan. Stakeholder engagement and recommendations for industry leadership and transformation.
Advisory: Strategic sustainability and integrated reporting
South African national development finance institution
Identify and position impact, materiality, and value creation profiles, strategic, sustainability and reporting gaps, guidance and recommendations for gaps closure and integrated reporting.
Assurance of Scope 1 and 2 emissions
Multinational integrated energy and chemical company
Work with audit service provider to provide combined (external) assurance over non-financial material issues, such as fuel consumption, GHG emissions and health and safety.
Development of sustainability strategy and sustainability Barometer
Multinational plastic packaging manufacturer
Value chain, materiality and impacts assessments, development of sustainability strategic objectives, KPIs, targets and performance framework (Barometer), sustainability and integrated reports, organisational carbon footprint.
Sustainability report and assurance
International diversified holding company (fishing, food, beverage, property, steel, and renewable energy)
Advisory and drafting services for sustainability and integrated report, assurance over non-financial data using AA1000AS Standard
Carbon readiness, carbon footprint and carbon tax assessments
French multinational corporation (manufacturing construction materials).
Manufacturing site visits to identify Scope 1, 2 and 3 emissions sources, development of GHG profiles, organisational carbon footprint, IPCC emissions calculation for NGER and carbon tax.
Organisational strategy development and sustainability report
Industry EPR scheme for the oil industry in South Africa
Facilitation and development of organisational strategy with the Board and CEO, focused on growth of industry Extended Producer Responsibility, on behalf of the ‘oil majors’ in South Africa. Development of an inaugural sustainability report aligned with GRI Standards and SDGs.
Development of an energy efficiency behaviour change strategy
Large publicly traded retail company in South Africa
Advisory and drafting of energy efficiency guidelines and behaviour change framework for executive, management and consumer facing employees, based on organisational EE objectives and targets.
Training – integrated reporting
Second-largest wholesale and retail distributor of consumer goods in Africa
Provision of training workshop and materials for key internal reporting resources
Corporate governance gap analysis
National airline in South Africa
Gap analysis against newly developed King IV Code of Corporate Governance and recommendations
Sustainability gap analysis & sustainability report
Family-owned carpeting and flooring manufacturer
Mapping of key stakeholders, material issues, gap analysis, recommendations, drafting and standards alignment of sustainability report.
ARTICLES
Selected articles, publications and events: edited/curated/authored







